Click Models forWeb Search
Chuklin, Aleksandr / De Rijke, Maarten / Markov, Ilya
With the rapid growth of web search in recent years the problem of modeling its users has started to attract more and more attention of the information retrieval community. This has several motivations. By building a model of user behavior we are essentially developing a better understanding of a user, which ultimately helps us to deliver a better search experience. A model of user behavior can also be used as a predictive device for non-obser...
